Learn advanced management skills for the travel industry, including finance, marketing, operations, and leadership to boost your career opportunities in the global travel market.
Managing the Travel Business
Duration: 6 Months Practical & management-focused programme for travel professionals and entrepreneurs.
Upon completing this course you will have the skills to:
Understand a manager's roles and responsibilities within a travel agency
Motivate and manage employees effectively
Develop strong negotiation skills for suppliers and clients
Design and arrange special-interest travel and tour production
Administration & Accounting for travel businesses
Strategy, Management & Leadership
Tour Package Design & Production
Sales, Marketing & Distribution
Social Media Strategy & Digital Promotion
An IATA Diploma is awarded to participants obtaining a grade of 60% or higher on all exercises and exams. Participants achieving 85% or higher receive special distinction and are eligible for the Diploma in Travel & Tourism Management (DTTM) designation.
Career roles include Travel Agency Manager, Product Manager (Tours), Sales & Marketing Executive, Distribution Manager, Business Development Manager, and Entrepreneurship in travel & tourism. Managers with strong digital strategy skills and negotiation capabilities are in high demand.
Why Choose Managing the Travel Business?
Modern travel businesses need leaders who combine industry knowledge with commercial acumen. This course is built to sharpen your management toolkit — accounting essentials, negotiation tactics, marketing strategies and product development — so you can run profitable travel operations or scale existing businesses. Through case studies, role-play, and practical assignments you'll gain confidence to make strategic decisions, motivate teams and create marketable travel products that sell.
Course Modules & Highlights
Administration & Accounting
Understand agency bookkeeping, P&L basics, budgeting, cost control, and financial reporting for travel operations.
Strategy & Management
Learn strategic planning, leadership, performance metrics, and operational controls to steer the business forward.
Tour Packages & Product Development
Design, price and package tours for various segments — leisure, MICE, luxury and special-interest travel.
Sales & Marketing
Channel management, B2B sales, OTA relationships, promotions, and conversion-driven marketing tactics.
Social Media Strategy
Build a digital presence, run effective campaigns, and use analytics to convert followers into customers.
Learning approach: the course mixes interactive lectures, real-life case studies, group assignments and practical workshops (pricing exercises, negotiation simulations and campaign planning). By the end you’ll be able to create a market-ready tour product, build a local sales plan, and present a simple financial model for profitability.
Assessment & Certification
Participants will be assessed through a combination of assignments, practical exercises and a final examination. A score of 60%+ awards the IATA Diploma. Achieving 85%+ grants special distinction and the eligibility for the DTTM (Diploma in Travel & Tourism Management) designation — a notable distinction for recruiters and international employers.
The certification enhances your CV and signals both managerial competence and industry-standard knowledge to potential employers.
Career Opportunities & Salary
Travel Agency Manager
₹30,000 – ₹80,000/month (depending on location & agency size)
Product Manager (Tours)
₹35,000 – ₹90,000/month — design & run profitable travel products.
Sales & Distribution Manager
₹40,000 – ₹1,20,000/month — managing B2B/B2C channels and partnerships.
Managers who combine operational knowledge with digital marketing and negotiation skills are particularly valuable. With experience and demonstrated results you can move into senior leadership roles, regional operations, or launch your own travel brand or DMC.
Frequently Asked Questions
What is the duration and mode of the course?
Duration is 6 months. The course is offered in classroom and online blended modes (check current batch options with Akbar Academy).
Who should enroll?
Ideal for supervisors, junior managers, entrepreneurs, and anyone aiming to manage or grow travel businesses.
What certification will I receive?
IATA Diploma upon 60%+ overall. Special distinction & DTTM eligibility at 85%+.
Do you provide placement assistance?
Yes — Akbar Academy offers placement guidance, internships, and support to connect learners with agencies and travel firms.
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